- minimum requirements
- effects of LED lighting
- economic and environmental benefit
- optimise shop lighting
- reasons to rent
The goal in product presentation is always that an interested customer will buy a given product. In small shops, qualified personnel provide competent customer service to direct customer attention in a desired direction and awaken a buying interest. In large retail shops, it is different. Here, targeted product presentation will get customers’ attention by way of special packaging design or though-out product placements. Equally important is colour rendition quality: different packaging design and colour has a psychological influence on the customer, while near-to exact colour rendition is just as vital for unpackaged products as clothing.
Or imagine: In a car showroom, you decide on extravagant paintwork for your new vehicle, but after delivery, you find that there is a strong deviation in colour. A false rendition of colour is always linked to customer dissatisfaction. Optimize your shop light with LED light – contact us.
Important Requirements of the DIN EN 12464-1
The standards defined in the DIN EN 12464-1 are minimum requirements that lighting in the retail- or check-out areas must fulfil. To make use of light as an individual design element in your retail area, the minimum requirements are often not sufficient. The retail area must be outfitted with lighting of at least 300 lux. Targeted product presentation does not, however, warrant this, as the check-out area and a possible packing station require lighting of at least 500 lux.
Employees and Customers Benefit from LED Shop Lighting
Employees and customers equally benefit from optimal lighting. One aspect of this is the previously mentioned colour rendition, which plays an important role in the purchasing process. It is equally important, though, to feel comfortable in an artificially-lit environment. Often, the commonly used fluorescent tubes do not warrant this, due to their inevitable flickering.
Modern ballasts minimise this problem only slightly, since the flaring of fluorescent tubes can only be reduced to the extent that it can no longer be consciously picked up on. The eye’s subconscious perception, however, picks up on even the high-frequency flaring of store lighting. The effect on employees and customers is a common subliminal discomfort. The reduces customers’ length of stay in the store and increases fatigue in employees. A daylight-mimicking lighting system is the optimal solution, particularly in the shape of recessed LED luminaires that give off evenly-distributed, glare-free light. LED light strips with covers are equally homogenous.
How to Improve the Ecological Balance And Profitability Of Your Business
Well-thought-out shop lighting can benefit more than the efficiency of your employees and the satisfaction of your customers who feel comfortable in your retail space. By reducing your electricity use up to 65 percent and through the long lifespan of LED lighting, the ecological balance of your business improves through a reduced emission of CO2.
By switching to our low-maintenance LED lighting, your savings will have a major influence on the total lighting costs. By switching fluorescent tubes to LED store lighting, your total costs will be drastically reduced by up to 35 percent after deduction of rent (depending on electricity prices and operating time).
You are unsure what shop lighting is right for your company? Contact us – our staff is happy to help you.
Optimise Your Shop Lighting and Costs
By renting shop lighting that is tailored to your requirements you will profit in more ways than one. From the planning stage to the installation and maintenance by electrical specialists—on request we offer an all-around service. High investment costs are emitted as well as the time-consuming product search for your new lighting.
All our industrial lighting is developed and manufactured in Oldenburg; our products boasting a lifespan of over 150.000 hours and up to 300.000 switch cycles for guaranteed failure-free operation.
In addition to these benefits you will save up to 35 percent in operating costs after deduction of rent. And the expenses necessary for retrofitting can instead be invested in your core business.
Profit from the low electricity use of LED technology and realize a lighting concept that is tailored to your requirements.
By switching to LED you not only lowering your electricity use by 65%, but also your CO₂ use. Moreover, after deduction of rent, save between 15–35% of the entire lighting costs with LED (depending on energy costs and operating time).
Our LED industrial luminaires are manufactured in our production facility in Oldenburg, where they are designed, tested and produced. We receive the LED chips from our partner in Japan, a leading LED manufacturing company.
The monthly rental of our LED industrial luminaires means that high investments or hidden finance costs are non-existent. Our rental service is in accordance with IFRS and will not negatively affect your balance in any way.
During the entire rental period, our rental price does not change. There are no graduated rent increases. Even in the case of a repair, which we naturally cover, the rent does not increase. Guaranteed.
During the rental period, we guarantee lifetime warranty. In doing so, there is no potential product risk—this is our responsibility as the lessor.